Credibility
People are aware that an advertisement is self-serving and as such are skeptical of the medium. PR is said to be three times more effective than advertising as people are more willing to engage an article which is seen to be produced by a third party. Through PR you can inform your customers about your products and services in a non evasive and credible way which is recognised as a more effective medium than advertising.
Clarity
With the explosion of media channels over recent years it can be difficult to reach your target customer in such a segmented environment.PR can target specific media channels more successfully than advertising and can reach a number of publications in a way that would be impossible withouta huge advertising budget. Research shows that you are likely to reach five times more customers if you use PR rather than advertising.
Cost
As a marketing channel PR is inexpensive and it has the opportunity to get through to the masses. Public relations is said to be up to tentimes more cost efficient than advertising. If you place a quarter page advertisement in a popular local Northern Irish paper for example it could cost as much as £1,150 and it may reach a number of people in the area. For a fraction of that cost, from just £200, with a well-crafted PR story, coverage could appear in a multitude of publications across Northern Ireland.
If you haven’t utilised PR before there’s never been a better time, or if you are looking for a fresh and dynamic PR agency which doesn’t neglect service, Converse is for you. PR represents an excellent return on investment and at Converse our objective is to make sure that you receive media coverage for your money. See the example below of a campaign the agency has run and the value of the coverage received for that small investment.
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